Enter Art Fair 2025
Karmameju’s STORYTELLER installation unfolds the art of aromatherapeutic perfumery in a journey through the layers of fragrance. The installation was showcased at Enter Art Fair 2025 – Scandinavia’s largest international art fair.
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Throughout history, perfume has always been an art form - composed like music, painted in scent, written as poetry and shaped over time. Creating a perfume that moves people takes a perfumer, a nose, an artist.
With this thought as our starting point, we created the STORYTELLER Fragrance Art Installation.
The installation was first presented in 2024 at the Gether Contemporary gallery as a celebration of Karmameju’s 25th anniversary.
For the second year in a row, we had the honour of presenting the installation – this time at Enter Art Fair. Scandinavia’s largest international art fair.
STORYTELLER is a sensory and interactive scent journey through the nine aromatherapeutic notes of the perfume, composed in three layers: top, middle and base notes – just as a perfumer composes a perfume. We deconstructed the scent into these layers to invite the participant right into the innermost universe of the perfume – staging aromatherapy as an art form, with scent as the medium.
At Enter Art Fair, visitors could experience the original, natural art of perfumery, where scents bring memories, moods and emotions from the past to life – in the present.
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We took over the most beautiful space in the old, captivating Lokomotivværkstedet (The Train Workshop) - the perfect setting for sensory exploration.
Our intention was to create a sanctuary for visitors at Enter Art Fair, and we shared the space with The Assana, who facilitated daily guided breathwork sessions – conscious breathing that boosts energy levels and regulates the nervous system. And VibroAcoustics, whose ViBoard combines vibrations and advanced sound technology to help bring body and mind into a state of calm.
It became exactly what we had dreamed of: a restorative haven curated to slow down the pace, recharge the batteries and deepen presence – a kind of neutralising “palate cleanser” between the many impressions of the art fair.
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“Showcasing Karmameju’s STORYTELLER at Enter Art Fair brings me immense joy.
Natural fragrance affects us people deeply – fragrance art is important and can be a great support in a fast-moving world. Sharing perfume as an original art form, based on nature, and making it available to all – means a lot to me.
It was touching to experience how visitors were affected by single fragrance notes – as a direct, sensory medium for feelings and memories. Childhood memories, goosebumps and emotions came into play.
Thank you for your trust and interest, thank you for visiting us at Enter Art Fair and for sharing your stories with us.”
“Showcasing Karmameju’s STORYTELLER at Enter Art Fair brings me immense joy.
Natural fragrance affects us people deeply – fragrance art is important and can be a great support in a fast-moving world. Sharing perfume as an original art form, based on nature, and making it available to all – means a lot to me.
It was touching to experience how visitors were affected by single fragrance notes – as a direct, sensory medium for feelings and memories. Childhood memories, goosebumps and emotions came into play.
Thank you for your trust and interest, thank you for visiting us at Enter Art Fair and for sharing your stories with us.”
Karmameju is a holistic beauty brand rooted in the aromatherapeutic power of nature. Our aim is not only to create visible results for the skin, but also to inspire a shift in mindset – through nature’s transformative scents, self-care and awareness of the ever-changing needs of the skin, body and mind.
Even if you don’t use aromatherapeutic skincare or products for the home, nature still ensures that aromatherapy is all around us. Trees and plants release invisible plant compounds, phytoncides, which research links to lower stress levels and increased activity in the body’s natural defence cells. This is a beautiful account of forest bathing, nature’s aromatherapy and the scientific evidence behind it.
