Enter Art Fair 2025
Karmameju’s STORYTELLER installation unfolds the art of aromatherapeutic perfumery in a journey through the layers of fragrance. The installation was showcased at Enter Art Fair 2025 – Scandinavia’s largest international art fair.
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Throughout history, perfume has been considered an art form – composed like music, painted in scent, written as poetry, and shaped over time.
To create a perfume that moves people requires a perfumer. A nose. An artist.
With this as our foundation, we created the STORYTELLER Fragrance Art Installation – a fragrance art installation that stages aromatherapy as an art form, with fragrance as the medium.
The installation was first presented in 2024 at Gether Contemporary gallery as a celebration of Karmameju’s 25th anniversary.
For the second consecutive year, we had the honour of showcasing the installation – this time at Enter Art Fair, Scandinavia’s largest international art fair.
STORYTELLER is a sense-awakening and interactive scent journey through nine aromatherapeutic notes, composed in three layers: top, middle, and base – just as a perfumer composes a fragrance. We deconstructed the scent to invite visitors deep into its core and to create a truly immersive, sensory experience.
At Enter Art Fair, visitors could experience the natural art of perfumery – where scent awakens memories, moods, and emotions. In the present moment.
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We took over the most beautiful space in the old, captivating Lokomotivværkstedet (The Train Workshop) – the perfect setting for sensory exploration.
Our intention was to create a sanctuary for visitors at Enter Art Fair, and we shared the space with The Assana, who facilitated daily guided breathwork sessions – conscious breathing that boosts energy levels and regulates the nervous system. And VibroAcoustics, whose ViBoard combines vibrations and advanced sound technology to help bring body and mind into a state of calm.
It became exactly what we had dreamed of: a restorative haven curated to slow down the pace, recharge the batteries, and deepen presence – a palette cleanser between the many impressions of the art fair.
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“Showcasing Karmamejus Fragrance Art Installation at Scandinavia’s largest international art fair, ENTER ART, brings me immense joy.
Natural fragrance affects us people deeply, fragrance art is important, and can be of great support in a fast-moving world. Sharing the original art of perfumery, based on nature, and making it available to all – is very meaningful to me.
Experiencing how visitors were affected by single fragrance notes, as a direct transporting medium for feelings and memories, was touching. Childhood memories, goosebumps and emotions were at play. Thank you for the trust and interest, thank you for visiting us at Enter Art Fair and for sharing your stories with us.”
“Showcasing Karmamejus Fragrance Art Installation at Scandinavia’s largest international art fair, ENTER ART, brings me immense joy.
Natural fragrance affects us people deeply, fragrance art is important, and can be of great support in a fast-moving world. Sharing the original art of perfumery, based on nature, and making it available to all – is very meaningful to me.
Experiencing how visitors were affected by single fragrance notes, as a direct transporting medium for feelings and memories, was touching. Childhood memories, goosebumps and emotions were at play. Thank you for the trust and interest, thank you for visiting us at Enter Art Fair and for sharing your stories with us.”
Karmameju is a holistic beauty brand rooted in the aromatherapeutic power of nature. Our aim is not only to create visible results for the skin, but also to inspire a shift in mindset – through nature’s transformative scents, self-care, and awareness of the ever-changing needs of the skin, body, and mind.
Art lives in the in-between,
so does beauty.
When we ask, “What suncare do you wear?”, we’re not looking for the perfect answer – but for awareness. With the recent relaunch of KARMAMEJU SUN, Mette Skjærbæk has made it her cause to inform about how choosing sunscreen is an important decision for both our skin and overall health. In this article, she highlights the differences between sun filters and shares why she only chooses mineral sunscreens – for herself, for Karmameju users, and for her daughters.
