Stretch for healthier skin
HOLISM

Stretch for healthier skin

Stretching doesn’t only feel good for the body. Regular stretching is essential for the body’s health, especially for the connective tissue. Surprisingly, stretching regularly can contribute to healthier skin. Read more in this article by our Founder, Mette Skjærbæk.

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DO YOU move?
HOLISM

DO YOU move?

“As winter slowly but surely sneaks up on me over the months, my motivation to workout tends to decline. The cold weather has me leaning towards introversion rather than extroversion. This isn't the ideal scenario for me, particularly considering my busy mind. I must be a strict boss-lady to myself, ensuring that I engage both my body and mind.”

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What I’ll be doing this summer
THOUGHTS FROM METTE

What I’ll be doing this summer

It's time to fill your cup. The summer holidays provide space to fill the energy stores with everything your heart desires. We asked founder, Mette Skjærbæk, about her summer holiday plans, which of course are centered on DO YOU in all sorts of guises, but which all have in common to find the inner sense of self - whether it's through books, social relationships, podcasts or dreams.

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Why I only want to use mineral UV filters
SUN

Why I only want to use mineral UV filters

Sun protection is the product that most of our retailers and consumers have requested from me over time, and as a product developer in the skincare industry, the SUN range has also been the most difficult challenge to solve. Because how do you crack the code on what I haven't been able to find on the skin care shelves myself?

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The only one in the world
Skincare

The only one in the world

My most important job in the skincare industry is to improve your skin. This is always the foundation of my product development. The story about HERO, a one-of-a-kind-product in the world, is the symbol of exactly that.

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How I DO YOU winter
HOLISM

How I DO YOU winter

DO YOU is a focus year-round, every day, and ideally every hour. Something which is so giving to practice. For me, it always starts with: What do I actually want to do? In the midst of everybody else's needs, and all the different things one could be doing?

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Sunscreen love routine
RITUALS

Sunscreen love routine

Most people who have had to put on sunscreen on children know the phrase all too well: I don’t want sunscreen on! They twist and turn, will not stand still and yes, sometimes they shout and scream. The dear little ones. And I do understand why.

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DO YOU, always
HOLISM

DO YOU, always

DO YOU - Always. In a time where we are overloaded with messages about what we ought to do, I believe in one thing only: DO YOU. Being some 7.8 billion people in the world, there must be some 7.8 billion ways to do what’s right.

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