YOUR SKIN, YOUR CARE

FINE LINES / WRINKLES

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TYPICAL SIGNS OF

Fine lines / wrinkles

Fine lines and wrinkles are a natural part of the skin’s ageing process, gradually becoming more visible as the skin loses its ability to produce collagen, hyaluronic acid and elastin. This results in a loss of firmness, volume and elasticity.

Mature skin is often thinner and reflects a life well-lived, showing fine lines and wrinkles from both joy and worry. A lack of moisture and lipids often appears as dryness lines, and the skin may struggle to maintain radiance. Years of exposure to UV rays, free radicals, and environmental stress can lead to pigmentation spots, sebum buildup, enlarged pores, and other characteristics typically seen in dry skin.

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3-step ritual for fine lines and wrinkles

STEP 1

Cleanse and prepare the skin

When the skin shows signs of ageing, gentle cleansing is crucial. Avoid drying soaps and harsh cleansers that can disrupt the skin barrier and accelerate fine lines. Instead, choose a mild, hydrating cleanser – preferably with nourishing plant oils or calming extracts – that preserves the skin’s natural moisture and elasticity.

Cleanse morning and evening to remove dirt, pollution and free radicals that can contribute to signs of ageing and inflammation.

STEP 1

Cleanse and prepare the skin

When the skin shows signs of ageing, gentle cleansing is crucial. Avoid drying soaps and harsh cleansers that can disrupt the skin barrier and accelerate fine lines. Instead, choose a mild, hydrating cleanser – preferably with nourishing plant oils or calming extracts – that preserves the skin’s natural moisture and elasticity.

Cleanse morning and evening to remove dirt, pollution and free radicals that can contribute to signs of ageing and inflammation.

STEP 2

Serum focused on intense hydration and collagen stimulation 

An effective face serum is essential in the fight against fine lines and wrinkles. Choose serums with a high content of active ingredients that work deep in the skin thanks to small molecules.

Look for hyaluronic acid, peptides, antioxidants or extracts such as moth bean seed, rich in vitamin A, which work in depth to stimulate cell renewal and connective tissue.
When the skin is saturated with moisture, lines appear less visible, and elasticity improves.

Apply serum to slightly damp skin morning and evening – as a concentrated layer under your cream – to maximise the benefits of your following skincare and support the skin’s natural regeneration.

STEP 2

Serum focused on intense hydration and collagen stimulation 

An effective face serum is essential in the fight against fine lines and wrinkles. Choose serums with a high content of active ingredients that work deep in the skin thanks to small molecules.

Look for hyaluronic acid, peptides, antioxidants or extracts such as moth bean seed, rich in vitamin A, which work in depth to stimulate cell renewal and connective tissue.
When the skin is saturated with moisture, lines appear less visible, and elasticity improves.

Apply serum to slightly damp skin morning and evening – as a concentrated layer under your cream – to maximise the benefits of your following skincare and support the skin’s natural regeneration.

STEP 3

Protect, nourish and seal with cream and oil

A nourishing face cream is essential for strengthening the skin barrier – especially as the skin loses its natural lipids with age and becomes drier and more vulnerable. By adding plant oils and ceramide-boosting ingredients from a cream and an oil, you help rebuild the skin barrier, add the beneficial lipids and retain the skin’s moisture.

You can also choose a cream with built-in broad-spectrum SPF – it protects against UV radiation, which is one of the biggest ageing factors.

STEP 3

Protect, nourish and seal with cream and oil

A nourishing face cream is essential for strengthening the skin barrier – especially as the skin loses its natural lipids with age and becomes drier and more vulnerable. By adding plant oils and ceramide-boosting ingredients from a cream and an oil, you help rebuild the skin barrier, add the beneficial lipids and retain the skin’s moisture.

You can also choose a cream with built-in broad-spectrum SPF – it protects against UV radiation, which is one of the biggest ageing factors.