YOUR SKIN, YOUR CARE
FINE LINES / WRINKLES
TYPICAL SIGNS OF
Fine lines / wrinkles
Fine lines and wrinkles are a natural part of the skin’s ageing process, gradually becoming more visible as the skin loses its ability to produce collagen, hyaluronic acid and elastin. This results in a loss of firmness, volume and elasticity.
Mature skin is often thinner and reflects a life well-lived, showing fine lines and wrinkles from both joy and worry. A lack of moisture and lipids often appears as dryness lines, and the skin may struggle to maintain radiance. Years of exposure to UV rays, free radicals, and environmental stress can lead to pigmentation spots, sebum buildup, enlarged pores, and other characteristics typically seen in dry skin.
3-step ritual for fine lines and wrinkles
STEP 1
Cleanse and prepare the skin
When the skin shows signs of ageing, gentle cleansing is crucial. Avoid drying soaps and harsh cleansers that can disrupt the skin barrier and accelerate fine lines. Instead, choose a mild, hydrating cleanser – preferably with nourishing plant oils or calming extracts – that preserves the skin’s natural moisture and elasticity.
Cleanse morning and evening to remove dirt, pollution and free radicals that contribute to signs of ageing and inflammation.
STEP 1
Cleanse and prepare the skin
When the skin shows signs of ageing, gentle cleansing is crucial. Avoid drying soaps and harsh cleansers that can disrupt the skin barrier and accelerate fine lines. Instead, choose a mild, hydrating cleanser – preferably with nourishing plant oils or calming extracts – that preserves the skin’s natural moisture and elasticity.
Cleanse morning and evening to remove dirt, pollution and free radicals that contribute to signs of ageing and inflammation.
STEP 2
Serum focused on intense hydration and collagen stimulation
An effective face serum is essential in the fight against fine lines and wrinkles. Choose serums packed with active ingredients that work deep in the skin due to their small molecular structure.
Look for Hyaluronic acid, Peptides, Antioxidants or botanical extracts such as Moth bean, rich in vitamin A, that stimulate cell renewal and connective tissue.
When the skin is saturated with moisture, lines appear less visible, and elasticity improves. Apply serum to slightly damp skin morning and evening to maximise the benefits of your following skincare and support the skin’s natural regeneration.
STEP 2
Serum focused on intense hydration and collagen stimulation
An effective face serum is essential in the fight against fine lines and wrinkles. Choose serums packed with active ingredients that work deep in the skin due to their small molecular structure.
Look for Hyaluronic acid, Peptides, Antioxidants or botanical extracts such as Moth bean, rich in vitamin A, that stimulate cell renewal and connective tissue.
When the skin is saturated with moisture, lines appear less visible, and elasticity improves. Apply serum to slightly damp skin morning and evening to maximise the benefits of your following skincare and support the skin’s natural regeneration.
STEP 3
Protect and nourish with a replenishing face cream
A rich face cream is key to strengthening the skin barrier, especially as mature skin loses natural lipids and becomes drier and more vulnerable. By adding plant oils and ceramide-boosting ingredients, you help rebuild the skin barrier, add extra lipids and retain hydration.
You can also choose a cream with built-in broad-spectrum SPF – it protects against UV radiation, one of the main ageing factors. Apply daily to nourish and protect the skin in one single step.
STEP 3
Protect and nourish with a replenishing face cream
A rich face cream is key to strengthening the skin barrier, especially as mature skin loses natural lipids and becomes drier and more vulnerable. By adding plant oils and ceramide-boosting ingredients, you help rebuild the skin barrier, add extra lipids and retain hydration.
You can also choose a cream with built-in broad-spectrum SPF – it protects against UV radiation, one of the main ageing factors. Apply daily to nourish and protect the skin in one single step.
